The Conduta (Conduct) project was created with the aim of assisting the use of public transportation (specifically buses) in the city of São Paulo. We analyzed the challenges faced by visually impaired individuals and proposed a new system with various solutions. In addition to making transportation more accessible for the blind, it also benefits other users, including those with different types of disabilities and regular passengers.

The project was presented as the subject of the final dissertation for the graphic design undergraduate program.

  • ABOUT THE PROJECT: ......... Proposal for a signage model for bus stops: Identification signs, route panel, tactile map, and digital kiosks. Internal bus signage proposals: Side and front panels. Creation of visual identity and project promotion materials.

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